SunnyDays
"Parents tour, fall in love, and sign up. We just need them to get to the tour."
Maya described the problem like this: "We do tours every Tuesday and Thursday, and the families that come are sold within ten minutes. Parents who only see the website get a different impression. They think we're more clinical than we are."
Five pages. One job each.
Home
Make a parent feel welcome in 8 seconds.
Big photo of Maya in the doorway. One sentence about the program. Tour times right there. No accordion menus. No mission-statement essay.
A day at Sunny
Show what a Tuesday looks like.
Hour-by-hour with photos. Drop-off at 8:30, breakfast, garden time, lunch. Parents told us this was the question they always asked on tours.
The teachers
Names, faces, real bios.
Six teachers. Each gets a paragraph in their own voice. We interviewed them and wrote it together. Maya called this "the page parents print out."
Tours
Get to a booked tour in two clicks.
Calendar with this week's open Tuesday and Thursday slots. Parents pick one, get a confirmation, get a reminder. Maya gets a quiet email.
Notes home
A blog the teachers will actually update.
One-photo, one-paragraph posts. Designed so a teacher with a phone can post a "today the kids found a worm" update in under 90 seconds.
The first parent tour in April said, "Your website is the reason I knew this was the right place." She'd never said that about our old site.